Ripple18 grows B2B SaaS companies by winning the research a buying committee does long before it books a demo. That means SEO built for category, comparison and "best alternative" queries rather than a single head term; AI-search visibility (GEO) so your product is cited when buyers ask ChatGPT, Perplexity or an AI Overview to compare tools; content written for a multi-stakeholder cycle where a champion, an economic buyer and a technical evaluator each need something different; and high-intent PPC on demo and trial keywords with disciplined cost-per-acquisition. Everything ties back to pipeline through analytics and CRO, not vanity traffic — and runs across six languages when you expand into Europe.
Challenges we solve
Long, multi-stakeholder buying cycles
A champion, a budget holder and a technical evaluator each research differently. One landing page rarely serves all three, so demand leaks between touchpoints.
Comparison queries owned by others
"Best X" and "X vs Y" searches — where deals are really decided — are dominated by review aggregators and competitors, not your own content.
Invisible in AI answers
Buyers increasingly ask an AI assistant to shortlist tools. If your product is not in the cited answer, you are cut before the demo request.
Demand-gen that cannot prove pipeline
Traffic and MQL charts look busy, but nobody can trace them to closed-won revenue — so budget conversations stall.
The channels that move the needle for b2b saas.
SEO for category & comparison intent
We build the content and site architecture to rank for the research queries a buying committee actually runs, not just your brand name.
Explore the service →GEO to get cited in AI tool comparisons
We structure content so answer engines can extract and cite it, and track your share of voice against competitors with tools like Profound and Otterly.ai.
Explore the service →High-intent paid for demo & trial
Google and LinkedIn campaigns focused on bottom-funnel intent, measured on cost per qualified opportunity rather than clicks.
Explore the service →Pipeline-focused analytics & CRO
We connect marketing activity to pipeline and closed revenue, and test the demo and trial flows that decide whether traffic converts.
Explore the service →B2B SaaS services, in depth
Get cited when a buying committee asks AI to compare tools.
GEO for SaaS "best X" and "X vs Y" queries — get cited in ChatGPT, Perplexity and AI Overviews. Bundled from £3,500/mo.
PPC & Paid MediaHigh-intent paid media for demo and trial, not clicks.
Google and LinkedIn campaigns for SaaS demo and trial intent — measured on cost per qualified opportunity. From £1,500/mo.
Analytics & CROProve pipeline, not just traffic, for your SaaS funnel.
Pipeline-focused analytics and CRO for SaaS demo/trial flows — multi-touch attribution, structured A/B testing. From £3,500/mo.