Turn traffic into revenue, provably.
Analytics setup, conversion-rate optimization and attribution modelling that show exactly which channel, page and test move revenue — so decisions are made on evidence, not the loudest opinion in the room.
Get a free audit →Ripple18 sets up clean GA4 and tag-management tracking, then runs conversion-rate optimization across funnels and landing pages, structured A/B and multivariate testing run to statistical confidence, multi-touch attribution that credits every channel that influenced a sale (not just the last click), and live, plain-English dashboards built around the metrics that matter to your business. Because ranking well no longer guarantees showing up in AI answers, share-of-voice tracking across AI Overviews, ChatGPT, Perplexity and Gemini is reported alongside classic search, paid and CRO data, not as a separate silo. Analytics and CRO is bundled into our £3,500-a-month Growth retainer alongside SEO and AI search, across six languages and markets, with a reply to every enquiry within one business day.
Last updated: July 2026
What we offer
Analytics & Tracking Setup
Clean GA4 and tag-management implementation, so every report and test is built on data you can trust.
Conversion Rate Optimization
Funnel and landing-page optimization that lifts conversion from existing traffic, not just adds more spend.
A/B & Multivariate Testing
Structured experiments run to statistical confidence, not stopped the moment a variant looks ahead.
Attribution Modelling
Multi-touch attribution that credits the channels actually influencing a sale, not just the last click before it.
Custom Dashboards & Reporting
Live, plain-English dashboards built around the metrics that matter to your business, not a generic template.
AI-Search Visibility Tracking
Share-of-voice tracking across AI Overviews, ChatGPT, Perplexity and Gemini, reported alongside classic search and paid data.
Evidence over opinion, every time.
Tracking you can trust
Analytics implementation is audited and cleaned before any test or report is built on top of it.
Tests run to confidence, not a hunch
A/B and multivariate tests run until they reach statistical confidence, so a change ships because it works, not because it looked good on day two.
Attribution beyond last click
Multi-touch attribution credits every channel that influenced a sale, so budget isn't pulled from the channels doing the early-funnel work.
One dashboard, every channel
SEO, AI search, paid, email and CRO are reported in one place, so performance is judged against the same standard everywhere.
Every decision traces back to a number — not the loudest voice in the room.
Capabilities
Data & analytics
Trustworthy measurement first — clean tracking, sensible attribution and live dashboards — so every channel is judged on contribution to pipeline and revenue, not vanity metrics.
Conversion optimisation (CRO)
Structured CRO — hypotheses, A/B testing to statistical confidence, and funnel analysis — to lift the share of visitors who convert, so you earn more from the traffic you already have.
Available across the UK — Analytics & CRO near you or browse Analytics & CRO services by city.