Prove pipeline, not just traffic, for your SaaS funnel.
Talk to us about your sector →Ripple18 runs analytics and CRO for B2B SaaS companies whose demand-gen can't currently prove pipeline — traffic and MQL charts look busy, but nobody can trace them to closed-won revenue, and budget conversations stall as a result. We connect marketing activity to pipeline and closed revenue with clean GA4 and tag-management implementation, and multi-touch attribution that credits every channel that influenced a sale rather than just the last click before a demo request. Structured A/B and multivariate testing runs on the demo and trial flows that decide whether traffic actually converts, run to statistical confidence rather than stopped the moment a variant looks ahead, and live, plain-English dashboards report SEO, AI search, paid and CRO data in one place. Available as part of the £3,500-a-month Growth retainer alongside SEO and AI search, or scoped individually for analytics audits and CRO-only programmes.
What challenges does b2b saas face?
Long, multi-stakeholder buying cycles
A champion, a budget holder and a technical evaluator each research differently. One landing page rarely serves all three, so demand leaks between touchpoints.
Comparison queries owned by others
"Best X" and "X vs Y" searches — where deals are really decided — are dominated by review aggregators and competitors, not your own content.
Invisible in AI answers
Buyers increasingly ask an AI assistant to shortlist tools. If your product is not in the cited answer, you are cut before the demo request.
Demand-gen that cannot prove pipeline
Traffic and MQL charts look busy, but nobody can trace them to closed-won revenue — so budget conversations stall.
What's included in analytics & cro for b2b saas?
Analytics & Tracking Setup
Clean GA4 and tag-management implementation, so every report and test is built on data you can trust.
Conversion Rate Optimization
Funnel and landing-page optimization that lifts conversion from existing traffic, not just adds more spend.
A/B & Multivariate Testing
Structured experiments run to statistical confidence, not stopped the moment a variant looks ahead.
Attribution Modelling
Multi-touch attribution that credits the channels actually influencing a sale, not just the last click before it.
Frequently asked
What does an analytics & CRO engagement include?
Clean analytics and tag-management setup, conversion-rate optimization across funnels and landing pages, structured A/B testing, attribution modelling and live reporting dashboards.
How long does it take to see a lift from CRO?
Individual tests typically reach statistical confidence within 3–6 weeks depending on traffic volume; the programme compounds as each confirmed win rolls out and the next test starts.