Marketing built for stores that sell.
SEO, product marketing, marketplace optimization, CRO and analytics for Shopify, WooCommerce and marketplace sellers across the UK and EU.
Ripple18's eCommerce marketing covers six sub-disciplines for online stores: eCommerce SEO for category, product-page and marketplace visibility; product marketing across feeds, merchandising copy and pricing pages; marketplace optimization for Amazon and eBay listing SEO, A+ content and review strategy; conversion-rate optimization for checkout and funnel testing; eCommerce analytics for cross-channel revenue attribution; and platform-native marketing for Shopify and WooCommerce stores specifically, not a generic campaign resold across platforms. The recommendation is based on catalogue size, platform and channel mix, not a house default. This work sits inside our multi-channel Growth retainer (from £3,500/month) or the custom-scoped Scale tier for multi-market and marketplace-heavy accounts, across six languages and markets, with a reply to every enquiry within one business day.
Get found & get chosen
eCommerce SEO
Category, product-page and marketplace SEO that wins the click before a shopper opens a competitor's tab.
Product Marketing
Product feeds, merchandising copy and pricing-page optimization tuned to how shoppers actually compare and decide.
Marketplace Optimization
Amazon and eBay listing SEO, A+ content and review strategy that lifts organic marketplace ranking, not just ad spend.
Convert & compound
Conversion Rate Optimization
Checkout and funnel testing that turns existing traffic into more orders, not just more visitors.
eCommerce Analytics
Revenue attribution across channels, so budget moves toward what actually drives orders, not last-click guesswork.
Shopify & WooCommerce Marketing
Platform-native campaigns, app-stack audits and email/SMS flows built for how Shopify and WooCommerce stores actually sell.
Capabilities
eCommerce SEO
Category and product-page optimisation, faceted-navigation and crawl-budget control, and structured data for rich results — treating category pages as the primary ranking asset most stores under-invest in.
Product marketing
Product feeds, merchandising copy and pricing-page optimisation tuned to how shoppers actually compare and decide, so the products that can sell are the ones that get seen.
Marketplace optimisation
Amazon and eBay listing SEO, A+ content and review strategy that lift organic marketplace ranking, not just ad spend — because the marketplace is a search engine of its own.
Conversion optimisation
Checkout and funnel testing to statistical confidence that turns existing traffic into more orders, so you earn more from the visitors you already pay to acquire.
eCommerce analytics
Revenue attribution across channels with clean tracking, so budget moves toward what actually drives orders rather than last-click guesswork.
Shopify & WooCommerce marketing
Platform-native campaigns, app-stack audits and email/SMS flows built for how Shopify and WooCommerce stores actually sell and retain.