SEO, AI search, PPC, reporting, pricing and what it's like to work with us — the questions we hear most, answered in plain language.
In short: retainers start from £1,500/month on a rolling, no-lock-in basis, ad spend is billed separately from our fee, AI-search visibility is tracked with dedicated tools (Profound and Otterly.ai) rather than guesswork, and every enquiry gets a reply within one business day, in English or five EU languages. The eighteen questions below go into more detail on SEO, AI search and GEO, PPC, reporting, pricing and what it's actually like to work with us — grouped by topic so you can jump straight to what you need. Still have a question that isn't answered here? Get in touch and we'll reply within one business day.
SEO
Technical, on-page, local and international SEO across six languages and markets, plus eCommerce SEO for stores selling on Shopify, WooCommerce and marketplaces — and AI-search (GEO) optimization, so the same content earns citations in AI Overviews and chatbots, not just classic rankings.
Paid channels can move within weeks, but organic SEO and AI-search visibility typically compound over 3–6 months as authority and citations build. We report progress from month one, not just once rankings move.
Yes — every SEO engagement is built with hreflang from day one and tuned per market, covering English, German, French, Spanish, Dutch and Italian across the six markets we serve (GB, DE, FR, ES, NL, IT).
AI search & GEO
GEO (Generative Engine Optimization) is the practice of getting cited inside AI-generated answers — AI Overviews, ChatGPT, Perplexity, Gemini — rather than only ranking in a list of blue links. It isn't a separate discipline from SEO so much as an extension of it: the same fundamentals — crawlable pages, clear structure, genuine expertise, structured data — earn both rankings and citations.
We track share of voice with dedicated AI-search monitoring tools — Profound and Otterly.ai — benchmarked against your named competitors, so you can see, by topic, how often your brand is cited versus theirs, not just guess.
No — that's a shortcut we deliberately avoid. There's no separate trick to AI-search visibility: the content still has to be genuinely useful, well-structured and trustworthy. Our GEO work focuses on schema markup, topic-cluster content and answer-first structure, not crawler hacks.
PPC & paid media
Google Ads (search, Shopping and Performance Max), Meta Ads, LinkedIn Ads, retail/Shopping media and programmatic display — five platforms, planned together rather than run as separate silos.
Around your target CPA or ROAS, not a platform's auto-suggested spend — and budget is reallocated toward whatever's proving payback as live data comes in, reviewed on a dashboard, not a monthly PDF.
Yes — every campaign is matched to a landing page built and tested specifically for that traffic, rather than sending paid clicks to a generic homepage that dilutes conversion rate.
Reporting & measurement
Every engagement gets a live reporting dashboard covering the channels you run — SEO, AI search, paid, email, CRO — measured against the same standard, not five disconnected spreadsheets.
Starter retainers include a monthly strategy call; Growth retainers get a dedicated strategist and bi-weekly reviews, so priorities can shift as soon as the data supports it, not once a quarter.
With multi-touch attribution modelling that credits every channel influencing a sale — not just the last click before it — so budget isn't pulled away from the early-funnel channels, like SEO and content, doing real work upstream.
Pricing
Three tiers: Starter from £1,500/month for a single channel (SEO or PPC), Growth from £3,500/month for SEO, AI search and PPC together, and Scale, custom-priced for multi-market programmes with marketplace and eCommerce marketing included.
No — the retainer covers our strategy, management and optimization time; media spend on Google, Meta, LinkedIn or other platforms is billed separately and agreed with you upfront, so there's no markup surprise buried in the number.
No — retainers run on a rolling monthly basis. We'd rather earn the right to keep your business every month than lock you into a term that outlasts the results.
Working with us
Six steps: audit, benchmarking your visibility, funnel and competitors; strategy, a prioritised roadmap tied to revenue goals; execute, content and campaigns shipped every sprint; measure, live dashboards and attribution; optimize, continuous testing; and scale, expanding into new markets once the model's proven.
English, German, French, Spanish, Dutch and Italian, across six markets — GB, DE, FR, ES, NL and IT — with market-specific keyword, content and campaign strategy, not a single campaign translated six times.
Yes — our sister agency Wave18 builds the sites and web applications we then grow. Built by Wave18, scaled by Ripple18, with one accountable relationship either way.
