Terms of Service

2. Engagement model

Every engagement starts with an audit and a written proposal setting out the channels, deliverables and monthly retainer fee. Retainers run on a rolling monthly basis — there's no fixed-term lock-in — and continue until either party gives notice as described in section 7 below.

We rely on you to provide timely feedback, brand assets, and access to the accounts and platforms (analytics, ad accounts, CMS, social profiles) needed to deliver the agreed work — delays on your side may affect the timeline for results. Work outside the agreed scope of channels is treated as a change request: we'll tell you the impact on the retainer fee before doing it, and won't proceed without your agreement.

3. Advertising spend and ad accounts

Where an engagement includes paid media (Google Ads, Meta Ads, LinkedIn Ads, programmatic or similar), advertising spend is billed separately from our retainer fee and agreed with you upfront — our fee covers strategy, management and optimization time, not the media budget itself.

Ad accounts, pixels and platform access remain your property; we operate them on your behalf during the engagement. On termination, we'll hand back access and a summary of active campaigns within a reasonable period.

4. Intellectual property and ownership

Content, campaigns and creative produced specifically for you as part of a paid engagement become yours to use once the relevant invoice is settled, subject to any third-party licences (stock imagery, fonts, platform tools) that remain under their own terms.

We retain ownership of our own pre-existing tools, frameworks, reporting templates and general know-how, and may reuse the non-confidential techniques and patterns developed during your engagement on other work. We will never reuse your specific brand assets, proprietary content or confidential business information on another client's account.

5. Payment terms

Retainer fees are quoted in GBP and billed monthly in advance unless otherwise agreed. Invoices are due on the terms stated on the invoice; overdue amounts may accrue statutory interest under the Late Payment of Commercial Debts (Interest) Act 1998. We may pause active campaigns and work on overdue accounts until payment is brought current.

6. Performance and results

We provide our services with reasonable skill and care, drawing on real data and established practice. We do not guarantee specific rankings, traffic, AI-search citations, click-through rates or revenue outcomes: search engines, AI answer engines, ad platforms and market conditions change in ways outside any agency's control, and results depend on factors including your market, competitors, website and product. Where performance figures appear in our proposals or reporting, they describe historical results or reasonable projections, not a guarantee. To the extent permitted by law, our total liability arising from an engagement is limited to the fees paid for that engagement in the preceding three months, and we are not liable for indirect or consequential loss (such as lost profits). Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot lawfully be excluded or limited.

7. Termination

Because retainers are rolling and month-to-month, either party may end an engagement with reasonable written notice — typically 30 days, unless a longer period is agreed in your proposal. You'll be invoiced for work completed and any committed media spend up to the date of termination; deliverables paid for in full transfer to you as set out in section 4 above.

8. Confidentiality

We treat information you share with us about your business, customers and campaign performance as confidential, and use it only to deliver your engagement. We won't disclose it to third parties except where needed to deliver the work (for example, to a processor named in our Privacy Policy), where required by law, or with your consent.

9. Governing law

These terms are governed by the laws of England and Wales, and any dispute arising from them is subject to the exclusive jurisdiction of the courts of England and Wales.

10. Company details

Ripple18, [Company registration number], registered in England and Wales. For questions about these terms, email hello@ripple18.co.uk or use our contact page.