Get cited when a buying committee asks AI to compare tools.
Talk to us about your sector →Ripple18 runs AI-search (GEO) for B2B SaaS companies competing to be shortlisted the moment a buying committee asks ChatGPT, Perplexity or an AI Overview to compare tools. If your product isn't in the cited answer, you're cut before the demo request ever happens — so we structure content so answer engines can extract and cite it, and track share of voice against named competitors with tools like Profound and Otterly.ai. This runs alongside "best alternative" and comparison-query SEO, since review aggregators and competitors currently dominate the queries where SaaS deals are really decided, not vendor sites themselves. The prevailing truth guiding the work is that GEO is still SEO: crawlable pages, clear structure, genuine authority and structured data earn AI citations the same way they earn rankings. AI search is bundled into our £3,500-a-month Growth retainer alongside SEO and PPC, or scoped as a single-channel Starter engagement.
What challenges does b2b saas face?
Long, multi-stakeholder buying cycles
A champion, a budget holder and a technical evaluator each research differently. One landing page rarely serves all three, so demand leaks between touchpoints.
Comparison queries owned by others
"Best X" and "X vs Y" searches — where deals are really decided — are dominated by review aggregators and competitors, not your own content.
Invisible in AI answers
Buyers increasingly ask an AI assistant to shortlist tools. If your product is not in the cited answer, you are cut before the demo request.
Demand-gen that cannot prove pipeline
Traffic and MQL charts look busy, but nobody can trace them to closed-won revenue — so budget conversations stall.
What's included in ai search / geo for b2b saas?
AI Overviews
Structure content to earn Google AI Overview citations.
Answer Engines
Win visibility in ChatGPT, Perplexity and Gemini.
LLMO
Shape how large language models describe your brand.
Voice Search
Optimize for spoken, conversational queries.
Frequently asked
What is AI-search optimization (GEO)?
GEO/AEO gets your brand cited inside AI answers — AI Overviews, ChatGPT, Perplexity and Gemini. It is the fastest-growing part of search, and still SEO at its core.
Is Ripple18's GEO work backed by real tools, not guesswork?
Yes — we track share of voice with Profound and Otterly.ai, benchmark against competitors, and build the schema and FAQ markup answer engines need in order to cite you.