Paid media that pays for itself.
Google, Meta, LinkedIn and programmatic campaigns built around a target return, not a vanity click-through rate — so every pound spent is accountable to revenue.
Get a free audit →Ripple18 runs Google Ads, Meta Ads, LinkedIn Ads, Shopping and retail-media campaigns, and programmatic display — planned together as one budget, not five separate silos competing for the same click. Bid strategy and budgets are set around your target CPA or ROAS rather than a platform's auto-bidder default, and every campaign is matched to a landing page built and tested for that traffic, not a generic homepage link. Spend is reallocated toward what's proving payback on a live dashboard, reviewed with your team rather than buried in a monthly PDF. PPC is available as a single channel from our £1,500-a-month Starter retainer, or bundled into the £3,500-a-month Growth retainer alongside SEO and AI search, across six languages and markets. Every enquiry gets a reply within one business day.
Last updated: July 2026
What we offer
Google Ads
Search, Performance Max and Shopping campaigns built around your actual margin, not platform-recommended budgets.
Meta Ads
Facebook and Instagram campaigns across the funnel, from cold-audience prospecting to warm retargeting.
LinkedIn Ads
B2B lead-gen and account-based campaigns built for longer, committee-led buying cycles.
Shopping & Retail Ads
Feed optimization and bid strategy for Google Shopping and retail media networks that sell products, not just clicks.
Programmatic & Display
Display and video buys across ad exchanges, layered with the same audience and measurement discipline as search.
Landing Page & Conversion
Landing pages built and tested specifically for paid traffic, so the click you paid for doesn't bounce.
Spend backed by a target, not a hope.
Budget follows return
Spend is reallocated toward the campaigns proving payback, reviewed on a live dashboard, not a monthly PDF.
No platform-default budgets
We set bid strategy and budgets around your margin and target CPA, not the number a platform's auto-bidder suggests.
Landing pages built for the ad
Every campaign ships with a matched landing page, not a generic homepage link diluting conversion rate.
One team, cross-channel view
Search, social and programmatic are planned together, so channels reinforce each other instead of competing for the same click.
Calculate your ROAS
Plug in your own ad spend and revenue for an instant ROAS, profit and (optionally) break-even figure — computed from your numbers, not an industry average.
- Profit: £3,200 (revenue minus ad spend)
This is your own figure from the numbers above, not an industry benchmark — every account and market is different.
Get a free ROAS auditPrefer to talk it through? Contact us instead
Paid media isn't a spend line — it's a return you can trace.
Capabilities
Google Ads
Search, Performance Max and display on Google, built around high-intent keywords and disciplined cost-per-acquisition. We structure accounts for signal quality and profit, not impressions.
Meta Ads
Facebook and Instagram advertising for demand generation and retargeting, with creative testing and audience structure that keep cost per result honest as spend scales.
LinkedIn Ads
B2B paid media on LinkedIn — precise targeting by role, seniority and company, matched to content that speaks to a multi-stakeholder buying committee, and measured on pipeline rather than clicks.
Shopping Ads
Google Shopping and Performance Max for retailers: feed optimisation, product segmentation and bidding that put budget behind the products that actually return, with ROAS held to a target that reflects margin.
Programmatic
Programmatic display and video for reach and retargeting across the open web, bought with brand-safety and fraud controls, and judged on incremental contribution rather than last-click credit.
Weighing paid against organic? Read SEO vs PPC →
Available across the UK — PPC & Paid Media near you or browse PPC & Paid Media services by city.
Frequently asked
By industry
High-intent paid media for demo and trial, not clicks.
Google and LinkedIn campaigns for SaaS demo and trial intent — measured on cost per qualified opportunity. From £1,500/mo.
Hospitality & TravelSeasonal paid campaigns, timed to real booking windows.
Paid campaigns timed to booking lead times for travel brands — budgets that flex with the season instead of burning flat.