Email your customers actually open.
Campaign design, lifecycle automation and CRM integration built around real customer behaviour, so email earns its place as one of your highest-return channels instead of a monthly newsletter nobody reads.
Get a free audit →Ripple18 builds email campaigns, lifecycle automation and CRM integration around what a customer actually does, not a fixed send calendar. That covers campaign design and copy, welcome/abandoned-cart/win-back/post-purchase automation flows triggered by real behaviour, clean two-way CRM and eCommerce platform integration, behaviour-based segmentation, sign-up and deliverability management that keeps mail out of spam, and reporting tied to revenue per flow rather than open rate alone. The email platform stays yours — we build the strategy, flows and campaigns on top of the ESP and CRM your team already uses. Email is bundled into our £3,500-a-month Growth retainer alongside SEO and paid media, across six languages and markets, with a reply to every enquiry within one business day.
Last updated: July 2026
What we offer
Campaign Design & Copy
On-brand campaign emails, from copy to layout, built and tested to earn opens in an inbox full of competitors.
Lifecycle Automation
Welcome, abandoned-cart, win-back and post-purchase flows triggered by real behaviour, not a fixed send schedule.
CRM & Platform Integration
Clean, two-way integration with your CRM and eCommerce platform, so email data and customer records stay in sync.
Segmentation & Personalization
Lists segmented by behaviour and lifecycle stage, so subscribers get relevant sends instead of the same blast as everyone else.
List Growth & Deliverability
Sign-up flows, sender reputation management and deliverability monitoring that keep emails landing in the inbox, not spam.
Reporting & Revenue Attribution
Reporting tied to revenue per send and per flow, not just open rate, so budget follows what email actually earns.
Built on behaviour, not a broadcast list.
Triggered by behaviour, not a calendar
Automation flows fire off real actions — a cart abandoned, a purchase made — rather than a fixed weekly send.
Deliverability is actively managed
Sender reputation and inbox placement are monitored continuously, not discovered when open rates quietly drop.
Segmented, not blasted
Every send is targeted by behaviour and lifecycle stage, so subscribers get relevant email instead of one list, one message.
Measured on revenue, not opens
Reporting attributes revenue to each flow and campaign, so it's clear which sends are actually worth the inbox space.
Email earns its place in the inbox when it's relevant, not just scheduled.
Capabilities
Campaigns
Broadcast and segmented email campaigns — newsletters, launches and promotions — with the list hygiene, deliverability and testing that keep them landing and converting.
Automation
Lifecycle flows that run without manual sending — welcome, abandoned-cart, nurture and win-back — triggered by real behaviour so the right message reaches the right person at the right moment.
CRM integration
Connecting email and marketing automation to your CRM so data flows both ways, lead scoring reflects real activity, and sales and marketing work from one source of truth.
Available across the UK — Email & Automation near you or browse Email & Automation services by city.