Pay for a place in the answer.
Generative Engine Advertising (GEA) — AI Engine Ads — runs paid campaigns inside ChatGPT, Copilot, Google's AI surfaces and X's Grok as one unified programme: one creative pipeline, one cross-engine attribution view.
Talk to us about AI-engine ads →Generative Engine Advertising (GEA) — AI Engine Ads — is paid media that runs inside generative AI engines themselves, not just on the search results page beside them. We build and manage campaigns across four channels: ChatGPT Ads (OpenAI's in-answer placements), Microsoft Ads (Copilot and Bing's AI surfaces), Google Ads (AI Overviews and Gemini placements) and X Ads (Grok, inside X). Creative is produced once and adapted across all four — messaging, formats and each platform's own guardrails — so a campaign launches as one coherent pipeline instead of four disconnected builds. Performance is measured in one place: GTM Server-Side tagging captures interaction data across engines, consolidated into a single Looker Studio dashboard covering spend, citations and clicks, assisted conversions and share-of-AI-voice. GEA is the paid sibling of our GEO service — GEO earns AI visibility; GEA buys it — available from our £1,500-a-month Starter retainer, or bundled into the £3,500-a-month Growth retainer, across six languages and markets. Every enquiry gets a reply within one business day.
Last updated: July 2026
The four channels
ChatGPT Ads
OpenAI's in-answer ad placements inside ChatGPT conversations — creative shown alongside or within a generated answer, targeted to the intent behind the chat itself rather than a static keyword list.
Microsoft Ads
Copilot and Bing's AI-powered results carry Microsoft's own ad placements — search-intent targeting extended into Copilot's conversational and side-panel surfaces across Windows, Edge and Bing.
Google Ads
Google's AI Overviews and Gemini surfaces now carry paid placements alongside organic and AI-generated answers — the same Google Ads infrastructure your search campaigns already run on, extended into AI-first results.
X Ads
Grok's answers inside X carry X's own ad inventory — promoted placements reaching an audience already inside a conversational AI surface, alongside X's existing timeline and search ad formats.
Produced once. Shipped to four engines.
Produce once
Every AI-engine campaign starts from one creative brief — core message, proof points and brand guardrails defined a single time, not rewritten per platform.
Adapt per engine
That creative is shaped to each engine's own ad format and constraints — ChatGPT's in-answer units, Copilot's side-panel and search placements, Google's AI Overview and Gemini formats, X's Grok and timeline units — without diverging on message or offer.
Ship as one campaign
Launch, budget and optimisation run as a single cross-engine programme, so what's learned on one platform carries straight into the next instead of four teams re-learning the same lessons separately.
UNIFIED ATTRIBUTION
One dashboard, four engines.
GTM Server-Side captures each engine's interaction data cleanly and durably — accurate even as browser and platform privacy controls tighten — consolidated into a single Looker Studio dashboard covering spend, citations and clicks, assisted conversions and share-of-AI-voice across ChatGPT, Microsoft, Google and X.
Four AI engines. One number you can trust.
The paid seat next to what GEO earns.
GEA is deliberately built as GEO's sibling, not a bolt-on: our AI Search / GEO service earns citations and visibility inside AI engines organically — GEA buys placement inside those same engines. Run together, one funds reach while the other compounds it for free.
One pipeline, four engines
Creative is produced once — messaging, formats and each platform’s guardrails adapted for ChatGPT, Copilot, Google and X — so campaigns launch as one coherent programme, not four disconnected builds.
Attribution built in from day one
GTM Server-Side tagging and a Looker Studio dashboard are part of the build, not bolted on later, so spend, citations, assisted conversions and share-of-AI-voice are measurable across engines from launch.
Built on our GEO foundation
We already track AI-search visibility and structure content for AI citation through our GEO service — GEA runs on that same working understanding of how each engine selects, ranks and displays results.
First-mover positioning
AI-engine advertising is new enough that most agencies are still learning the platforms — we run it as a named, structured service now, not a side experiment bolted onto a PPC retainer.
Available across the UK — AI Engine Ads (GEA) near you or browse AI Engine Ads (GEA) services by city.