High-intent paid media for demo and trial, not clicks.
Talk to us about your sector →Ripple18 runs PPC for B2B SaaS companies where a long, multi-stakeholder buying cycle means most demand-gen traffic and MQL charts look busy but can't be traced to closed-won revenue. Google and LinkedIn campaigns are focused on bottom-funnel, demo and trial intent, with bid strategy and budgets set around your target cost per qualified opportunity rather than a platform's auto-bidder default — LinkedIn's precise targeting by role, seniority and company matches the reality that a champion, a budget holder and a technical evaluator each research differently and rarely convert from the same landing page. Every campaign is matched to a page built and tested for that specific traffic, not a generic homepage link, and spend is reallocated toward what's proving payback on a live dashboard. PPC is available from our £1,500-a-month Starter retainer, or bundled into the £3,500-a-month Growth retainer alongside SEO and AI search.
What challenges does b2b saas face?
Long, multi-stakeholder buying cycles
A champion, a budget holder and a technical evaluator each research differently. One landing page rarely serves all three, so demand leaks between touchpoints.
Comparison queries owned by others
"Best X" and "X vs Y" searches — where deals are really decided — are dominated by review aggregators and competitors, not your own content.
Invisible in AI answers
Buyers increasingly ask an AI assistant to shortlist tools. If your product is not in the cited answer, you are cut before the demo request.
Demand-gen that cannot prove pipeline
Traffic and MQL charts look busy, but nobody can trace them to closed-won revenue — so budget conversations stall.
What's included in ppc & paid media for b2b saas?
Google Ads
Search, Performance Max and Shopping campaigns built around your actual margin, not platform-recommended budgets.
Meta Ads
Facebook and Instagram campaigns across the funnel, from cold-audience prospecting to warm retargeting.
LinkedIn Ads
B2B lead-gen and account-based campaigns built for longer, committee-led buying cycles.
Shopping & Retail Ads
Feed optimization and bid strategy for Google Shopping and retail media networks that sell products, not just clicks.
Frequently asked
What paid media channels does Ripple18 manage?
Google Ads (search, Shopping, Performance Max), Meta Ads, LinkedIn Ads, retail/Shopping media and programmatic display — planned together rather than run as separate silos.
How is PPC budget decided?
Budget is set around your target CPA or ROAS, not a platform's suggested spend, and reallocated toward what's proving payback as live data comes in.