Seasonal paid campaigns, timed to real booking windows.
Talk to us about your sector →Ripple18 runs paid media for hospitality and travel brands whose demand spikes and collapses with the season, and whose travellers book at very different lead times depending on the trip. Flat, always-on budgets waste spend in the troughs and under-invest at the peaks, so Google, Meta and programmatic campaigns are timed to real booking windows and destinations, with budget that flexes to the calendar rather than running the same spend every week of the year. Every campaign is matched to a landing page built and tested for that specific traffic and season, not a generic homepage link, and bid strategy is set around a target CPA or ROAS reflecting your actual margin rather than a platform's suggested budget. This runs alongside the international SEO and GEO work that wins organic and AI-search demand back from OTAs, so paid and organic reinforce rather than compete for the same click. PPC is available from our £1,500-a-month Starter retainer.
What challenges does hospitality & travel face?
Extreme seasonality and booking windows
Demand spikes and collapses with the season, and travellers book at very different lead times. Campaign timing is everything.
Multilingual, multi-market search
Guests search in their own language from their own country. Winning requires real international SEO, not a translated homepage.
OTAs competing for your demand
Booking.com and Expedia outspend everyone and capture demand that should be yours — often for your own branded searches.
Reputation-driven decisions
Reviews and ratings decide bookings, and feed both search rankings and the AI answers travellers now trust.
What's included in ppc & paid media for hospitality & travel?
Google Ads
Search, Performance Max and Shopping campaigns built around your actual margin, not platform-recommended budgets.
Meta Ads
Facebook and Instagram campaigns across the funnel, from cold-audience prospecting to warm retargeting.
LinkedIn Ads
B2B lead-gen and account-based campaigns built for longer, committee-led buying cycles.
Shopping & Retail Ads
Feed optimization and bid strategy for Google Shopping and retail media networks that sell products, not just clicks.
Frequently asked
What paid media channels does Ripple18 manage?
Google Ads (search, Shopping, Performance Max), Meta Ads, LinkedIn Ads, retail/Shopping media and programmatic display — planned together rather than run as separate silos.
How is PPC budget decided?
Budget is set around your target CPA or ROAS, not a platform's suggested spend, and reallocated toward what's proving payback as live data comes in.