Lifecycle email that recovers carts and repeat revenue.
Talk to us about your sector →Ripple18 builds lifecycle email and automation for eCommerce and retail brands, where abandoned-cart, post-purchase and win-back flows quietly decide profitability more than any single acquisition channel. Flows are triggered by real behaviour — a cart abandoned, a purchase made — rather than sent on a fixed calendar, with clean two-way integration into the eCommerce platform and CRM you already run so customer data stays in sync. Lists are segmented by behaviour and lifecycle stage instead of blasted as one message to everyone, sender reputation and deliverability are actively monitored so campaigns keep landing in the inbox, and reporting is tied to revenue per flow rather than open rate alone. This directly offsets the rising paid acquisition cost eCommerce brands face year on year. Email is bundled into our £3,500-a-month Growth retainer alongside SEO and paid media, across six languages and markets.
What challenges does ecommerce & retail face?
Seasonality and peak windows
Demand swings hard around sales events and seasons. Flat, always-on budgets waste spend in the troughs and under-invest at the peaks.
Thin, duplicate product-page SEO
Large catalogues generate near-identical pages that search engines struggle to rank — and that AI answers ignore.
Owned store vs. marketplace tension
Amazon and eBay drive volume but erode margin and data. Balancing marketplace reach with a profitable owned channel is a constant trade-off.
Rising acquisition cost
Paid CAC creeps up every year. Without CRO and retention, every new customer costs more than the last.
What's included in email & automation for ecommerce & retail?
Campaign Design & Copy
On-brand campaign emails, from copy to layout, built and tested to earn opens in an inbox full of competitors.
Lifecycle Automation
Welcome, abandoned-cart, win-back and post-purchase flows triggered by real behaviour, not a fixed send schedule.
CRM & Platform Integration
Clean, two-way integration with your CRM and eCommerce platform, so email data and customer records stay in sync.
Segmentation & Personalization
Lists segmented by behaviour and lifecycle stage, so subscribers get relevant sends instead of the same blast as everyone else.
Frequently asked
Which email platforms and CRMs do you work with?
We integrate with the major ESPs and CRMs your team already uses — the platform stays yours; we build the strategy, flows and campaigns on top of it.
What lifecycle flows do you typically build?
Welcome series, abandoned-cart, post-purchase, win-back and re-engagement flows are the common starting set, expanded around your customer journey.