Full-funnel marketing for stores that sell.
Talk to us about your sector →Ripple18 runs full-funnel marketing for eCommerce and retail brands whose results live and die by seasonal demand and margin. We combine eCommerce and marketplace SEO, product marketing, paid shopping and social, lifecycle email, and conversion-rate optimisation — tuned to peak windows and run across six European markets. Category and product pages are structured to rank and to be cited in AI answers; paid budgets flex with the calendar instead of burning flat through quiet weeks; and lifecycle email recovers the carts and repeat purchases that quietly decide profitability. Every channel is measured on blended return and contribution to revenue, not each platform grading its own homework.
Challenges we solve
Seasonality and peak windows
Demand swings hard around sales events and seasons. Flat, always-on budgets waste spend in the troughs and under-invest at the peaks.
Thin, duplicate product-page SEO
Large catalogues generate near-identical pages that search engines struggle to rank — and that AI answers ignore.
Owned store vs. marketplace tension
Amazon and eBay drive volume but erode margin and data. Balancing marketplace reach with a profitable owned channel is a constant trade-off.
Rising acquisition cost
Paid CAC creeps up every year. Without CRO and retention, every new customer costs more than the last.
The channels that move the needle for ecommerce & retail.
eCommerce & marketplace marketing
A dedicated programme for stores — category and product SEO, marketplace optimisation, and analytics built for retail.
Explore the service →Paid shopping & social, tuned to season
Shopping, Meta and programmatic campaigns whose budgets flex with the calendar and are measured on blended ROAS.
Explore the service →Lifecycle email & automation
Abandoned-cart, post-purchase and win-back flows that lift repeat revenue without another pound of ad spend.
Explore the service →Conversion-rate optimisation
Structured testing on the paths that decide checkout completion, so more of your existing traffic converts.
Explore the service →eCommerce & Retail services, in depth
SEO for stores with big catalogues and bigger seasons.
eCommerce and marketplace SEO for retail brands — category and product-page structure, faceted-nav crawl control, from £1,500/mo.
AI Engine Ads (GEA)Paid placement inside AI answers, for high-intent shoppers.
Paid ads inside ChatGPT, Copilot, Google AI and X for retail brands — one creative pipeline, unified attribution. From £1,500/mo.
Email & AutomationLifecycle email that recovers carts and repeat revenue.
Abandoned-cart, post-purchase and win-back flows for retail brands — behaviour-triggered, CRM-integrated. Bundled from £3,500/mo.