Win the symptom and condition questions patients ask AI.
Talk to us about your sector →Ripple18 runs AI-search (GEO) for healthcare brands answering the symptom and condition questions patients increasingly ask an AI assistant before they search or book. Being the cited, trustworthy source matters most in a category where AI engines apply extra scrutiny — a higher bar than ordinary search — so the work is grounded in the same accessible, accuracy-checked content that earns local and organic rankings, structured with schema and clear question-and-answer formatting so answer engines can extract and cite it cleanly. We track share of voice against competitors with tools like Profound and Otterly.ai, and every claim stays inside the regulatory limits healthcare marketing operates under. This runs alongside local SEO for "near me" search, since a clinic needs to win locally while a provider brand competes nationally — two coordinated strategies, not one template. AI search is bundled into our £3,500-a-month Growth retainer alongside SEO and content.
What challenges does healthcare face?
YMYL and accessibility obligations
Health content faces the highest trust scrutiny, and under the European Accessibility Act sites must meet WCAG 2.2 AA — non-negotiable, not optional.
Local and national visibility at once
A clinic needs to win "near me" search while a provider brand competes nationally. The two need different, coordinated strategies.
Sensitive claims and regulatory limits
What you can say about outcomes and treatments is tightly constrained — content has to be persuasive within strict boundaries.
Trust decided by reviews
Patients choose on reputation. Reviews and trust signals materially affect both rankings and conversion.
What's included in ai search / geo for healthcare?
AI Overviews
Structure content to earn Google AI Overview citations.
Answer Engines
Win visibility in ChatGPT, Perplexity and Gemini.
LLMO
Shape how large language models describe your brand.
Voice Search
Optimize for spoken, conversational queries.
Frequently asked
What is AI-search optimization (GEO)?
GEO/AEO gets your brand cited inside AI answers — AI Overviews, ChatGPT, Perplexity and Gemini. It is the fastest-growing part of search, and still SEO at its core.
Is Ripple18's GEO work backed by real tools, not guesswork?
Yes — we track share of voice with Profound and Otterly.ai, benchmark against competitors, and build the schema and FAQ markup answer engines need in order to cite you.