Be the cited answer on "is it safe, is it regulated."
Talk to us about your sector →Ripple18 runs AI-search (GEO) for finance and fintech brands answering the high-consideration questions buyers now put to an AI assistant before trusting a financial product — "is X safe," "is X regulated," "is X legitimate." AI answer engines are conservative about financial topics and cite only sources they judge authoritative, a higher bar than ordinary search, so the same E-E-A-T foundations that earn trust-led rankings — real expertise, clear authorship, checkable claims — are what earn the citation too. We track whether your brand is the cited answer with share-of-voice tools like Profound and Otterly.ai, benchmark against named competitors, and build the schema and FAQ markup answer engines need in order to extract and cite a clean answer. Every recommendation stays inside each ad platform's financial-services policies. AI search is bundled into our £3,500-a-month Growth retainer alongside SEO and PPC.
What challenges does finance & fintech face?
Strict advertising regulation
Financial promotions and ad-platform financial-services policies limit what you can say and how — a wrong word can pull an entire campaign.
A high E-E-A-T bar
In a YMYL category, trust and demonstrable expertise decide rankings. Generic content simply does not surface, however well optimised.
Extra scrutiny from AI engines
AI answer engines are conservative about financial topics and cite only sources they judge authoritative — a higher bar than ordinary search.
Compliance sign-off slows content
Legal and compliance review can throttle a content programme to a crawl if the process is not built for it.
What's included in ai search / geo for finance & fintech?
AI Overviews
Structure content to earn Google AI Overview citations.
Answer Engines
Win visibility in ChatGPT, Perplexity and Gemini.
LLMO
Shape how large language models describe your brand.
Voice Search
Optimize for spoken, conversational queries.
Frequently asked
What is AI-search optimization (GEO)?
GEO/AEO gets your brand cited inside AI answers — AI Overviews, ChatGPT, Perplexity and Gemini. It is the fastest-growing part of search, and still SEO at its core.
Is Ripple18's GEO work backed by real tools, not guesswork?
Yes — we track share of voice with Profound and Otterly.ai, benchmark against competitors, and build the schema and FAQ markup answer engines need in order to cite you.